IoT change marketing life
Wed, 13/04/2016

 

It's time to talk a bit about something that is about to become part our current reality, the Internet of Things!

The Internet of Things (IoT) is a term coined to describe the growing network of products connected to the Internet. I should clarify that I do not mean that your coffee-maker is about to get its own Facebook account (likes:  cappuccino or biscuits - dislikes: stale coffee or frappe). Think of the IoT as a worldwide web of objects that promises to bridge the gap between the physical and the digital world, lending life to physical objects.

How can it change my life?

If you are wondering how this can affect your daily life, the answer is: decisively. Just think about how much the use and popularity of smartphones, which have become sophisticated, with smart features accessible to all ages, has increased in recent years. At the same time, the wide range of devices and the significant reduction in costs pave the way for new applications and solutions.

How can it affect my business?

Businesses around the world are starting to approach innovative ideas and understand that investing in the Internet of Things makes them more efficient, significantly reducing their costs. Imagine a time when you could share unlimited information with consumers, see their past purchases or preferences, providing tailored services or products.

PaperGo in Action

This is the time PaperGo is working to bring closer, turning the ordinary products of a company to a fully upgraded offering, via NFC technology. NFC is a contactless information exchange circuit, which we have embedded in paper. At a simple tap, you can share unlimited information with consumers, offering an interactive experience. At the same time, our fully developed online platform allows your company to manage and formulate the data resulting from taps as and when desired.

Following the Third Wave of the Internet, at PaperGo we use the advantages offered by new technologies to respond to your requests in the most effective and efficient manner, offering integrated technological solutions.

 

thomas
Thomas Krousarlis

PaperGo Product Manager
[email protected]

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